With over 50 years of combined investment experience

Our team has the expertise to make your financial goals a reality. Croak Asset Management has guided over 1,000 households on their journey to financial freedom and we’re dedicated to making the lives of their clients better every day. As your fiduciary, we aren’t held down by sales quotas or archaic investment techniques and are free to put the best interests of our clients first, every time.

Meet Our Team

Tim Croak, CLU, ChFC

President & Founder

As a Chartered Life Underwriter and a Chartered Financial Consultant, Tim Croak has developed significant knowledge and expertise in investment and retirement planning. He is the founder and CEO of Croak Asset Management (CAM), where he leads a team of independent and trusted financial advisors who provide personalized service with uncompromising integrity.

Tim has consistently been recognized as one of the top financial advisors in Northwest Ohio, and has developed a reputation for going above and beyond for his diverse portfolio of clients. His firm has been rated one of the top financial and investment planning firms in the region every year since 2006.

A longtime member of the Million Dollar Round Table (MDRT) and Top of the Table, Tim was the youngest member in the US to be recognized as a MDRT life member. He has been a member of the leader council for Columbus Life, New England Financial, Ameritas Investment Corp, and Aviva USA. Tim also is the co-founder and the first president of Creative Financial Partners, located in Perrysburg, Ohio.

During Tim’s 37 years in the financial services industry, he has provided assistance to hundreds of individual and corporate clients, helping them grow and protect their investments and estates. As an independent broker and advisor, Tim is able to leverage his extensive professional network on behalf of his clients, finding the most current and efficient financial products and services on the market. He is dedicated to helping you make the most of your financial life.

In addition to his work, Tim is passionate about his hometown. He is a graduate of the University of Toledo was the first Young Alumni of the Year Award recipient. He remains active in the University of Toledo President’s Club, Blue Key National Honor Fraternity, and Sigma Phi Epsilon Alumni Association. He serves on several local boards, including the Red Cross of Northwest Ohio, Board President of Family Services of Northwest Ohio, and Treasurer of the Mercy College Board of Trustees.

Tim and his wife Sarah have two grown children, Emily and Eric. He and his family continue to support the Toledo community, enjoy traveling, and tailgating at Toledo Rockets football games. Tim is also the author of The Light: A guide for living life with awareness, honor, and purpose.

Eric Croak, CFP™

Vice President of Wealth Management

Eric takes pride in being a next-generation financial advisor. He utilizes cutting-edge technology and innovative investment techniques to help ensure his clients have the most up-to-date and efficient financial strategy available. By thinking outside the box, Eric has helped dozens of young professionals and next-generation business owners navigate a complex financial world.

Eric did his undergraduate work at the University of Toledo before pursuing his Masters of Business Administration with a focus in Finance from the College of Charleston, South Carolina. He has since completed his Series 7, Series 66 certifications, and as of 2018, completed his Certified Financial Planner certification, one of the most difficult and prestigious designations in the industry.

Lifestyle planning is a major focus of Eric’s practice as he recognizes the desire for his clients to enjoy life as much now as they will in the future. He creates customized financial plans to help maximize income while still saving for rainy days and future needs. His clients consistent of Fortune 500 professionals, new-to-practice doctors & pharmacists, accountants, bankers, and high-income earning young professionals.

Eric works best when coordinating his clients entire financial picture. He believes that if you’re going to do something, it’s important to go with the best. By adding the best local CPA’s, estate planning lawyers, and insurance agents to his team, Eric acts as the quarterback to the financial side of his clients’ lives.

Jim Burnor

Senior Wealth Management Advisor

Jim brings multi-faceted experience in the financial world to the Croak Asset Management team. He holds a series 65 and multiple insurance licenses, as well as a Special Needs Planner certification, which our team considers an invaluable aspect of his duty to provide for the varying needs of his diverse group of clients. Jim’s commitment to serving his clients extends beyond the office doors and into the community where he proudly serves as a board member for the Avenues for Autism and is actively involved with numerous local charities.
At Croak Asset Management, Jim serves as the Retirement Plan & Insurance Specialist. His focus on the 401(k) and 403(b) space has given business owners and executives all over Ohio the opportunity to save for their future while providing significant benefits to their employees. He also manages our insurance department which helps protect families and mitigate risk in their financial situation.

Nicklas Norvell, AIF

Associate Wealth Management Advisor & Chief of Staff

After graduating from the greatest University in Northwest Ohio, Nick came to Croak Asset Management as our Chief of Staff. Besides organizing the day-to-day operations of the firm, he also manages all of our technology and reporting software. His leadership and expectation for excellence has allowed him to excel at our firm and quickly become a client favorite. Along with all of his responsibilities with the firm, Nick is also a fully licensed advisor and member of our investment team. From working with individuals who are beginning their investment journey to helping transition wealth from generation to generation, Nick uses lifestyle-based financial planning to meet the needs and financial goals of his clients.

Chad Rutkowski

Relationship Manager

A native of Toledo, Ohio, Chad Rutkowski comes to CAM with a breadth of professional experience and leadership that will immediately benefit our team. Prior to CAM, Chad served as the Senior Development Officer at United Way of Greater Toledo, serving Lucas, Wood, and Ottawa counties where he helped oversee and manage the Development and Fundraising efforts which historically brings in over $9 million dollars annually in donations from individuals within the workplace and community to support programs and agencies in Lucas, Wood, and Ottawa counties.

Before his tenure with UWGT, Rutkowski co-led Premier Academy LLC in Maumee which is home to one of the largest youth volleyball clubs and athletic facilities in northwest Ohio. Rutkowski came to Premier Academy after spending three years as the Assistant Director of Athletics and Director of Student Activities at Cardinal Stritch Catholic High School and St. Kateri Catholic Academy. Prior to working for the St. Kateri Catholic Schools, Rutkowski spent three years with The Famous San Diego Chicken (TFC, Inc.) out of San Diego, California.

In addition to his duties at CAM, Rutkowski is also the Head Volleyball Coach at Sylvania Northview High School, the 2020 District Champions, the 2021 and 2018 District VII Runner-up, and the 2015 Northern Lakes League Champions. In 2018, Rutkowski was named the Ohio High School Volleyball Coaches Association Division 1 State Coach of the Year. Rutkowski has posted a career record of 103 – 71 (six years at Northview, one year at Cardinal Stritch). He recorded his 100th career win during the 2021 season with a victory at Springfield in five sets. In addition, Rutkowski has had the honor of coaching 24 All Northern Lakes League selections, 5 All TAAC League selections, 21 All District VII selections, 6 All Ohio selections, and 10 college volleyball commitments (4 at the Division 1 level, 4 at the Division 2 level, 1 at the Junior College level, and 1 at the NAIA level). He is also the President of the Ohio High School Volleyball Coaches Association, District VII and at the state level.

In addition, he has coached at the national level with Premier Academy which has a combined total of 40 National Medals, 78 All-American selections, and over 300 college commitments, making it the most sought-after training facility in northwest Ohio and southeast Michigan. He has earned a 2013 AAU Bronze Medal, 2014 AAU Silver Medal, 2016 AAU Bronze Medal and has been afforded the opportunity to coach teams internationally on tours through Nicaragua, and throughout Europe in the Czech Republic, Slovenia, Croatia, Austria and Italy.

He earned a Bachelor of Science in Education – Sport Management from Bowling Green State University in 2008 and earned his Master of Science in Education – Sport Administration from the institution in 2010.

Currently he resides in Oregon, Ohio with his husband, Kevin, and their dogs Beau and Harper.

Carter Bayer, MBA

Relationship Manager

Carter is a data-driven Associate and believes that you have the ability to change or create anything in your life, starting now.

Carter spent over six years at a local, family-owned business in the Healthcare industry specializing in utilizing systems and workflow planning to optimize patient outcomes. These specialties, applied with experiences in data analytics and dynamic reporting capabilities, help ensure our clients have the most accurate and timely understanding of their financial portfolio while making decisions that help attain future goals.

Carter is a die-hard Toledoan through and through. He grew up as an avid Ohio State football fan and spent winters skiing in northern Michigan and summers living in Hilton Head, South Carolina. Carter is a fighter and advocate for Crohn’s Disease and believe you should make our mess your message!

We might be a good fit if you are:
- A millennial immersed in your family, work, and community, but would value a data-driven planner to assist with your continued growth
- Involved in a dynamic family business
- A socially & economically conscious being and value contributing to non-profits

Carter’s main goal is to help you make well-informed decisions on what types of investments are right for you. Let’s schedule a time to meet up or email me directly if you’re interested in learning more about how to take the next step in your financial journey.

David Parker, CPA

Senior Tax Advisor

David brings over three decades of accounting experience and a vast level of tax knowledge to help clients from all walks of life. He is not only knowledgeable in the field of taxation, but also specializes in business accounting, bookkeeping, and business valuation.

David graduated from University of Toledo with a degree in accounting back in 1985. Since then he has been involved in providing advice on financial matters to numerous high net-worth individuals, families, and large corporations alike. He effectively understands the specific needs of each client’s complex financial situation, and doing so allows him to customize their solutions accordingly.

Jeremy Hartle

Business Development

Jeremy was born and raised in West Toledo, graduated from St. Francis de Sales H.S. in 2002 and completed his Bachelor’s Degree at The University of Toledo. Jeremy has served in the financial services industry since 2016. Along with a wealth of knowledge, Jeremy brings a passion and commitment to financial education to Croak Asset Management.

Jeremy has many interests and passions outside of his work; none more important than his family. Jeremy and Hollie were married in December 2013, their two children Gabriella and Garrett came shortly thereafter. The Hartle family and their dog Hines moved to Sylvania, Ohio in 2019. The Hartles are busy bodies and love to stay active but some of their favorite things are: eating Mexican food, traveling to the beach, playing sports and games, watching movies, and they LOVE to go out for ice cream.

Jeremy and Hollie operate a local restaurant and bar in Toledo and have had investments in the service industry over the past decade. The Hartle family loves to support, eat, and drink at LOCAL restaurants and businesses.
Jeremy is serving his second term as President of The Parkinson Foundation of Northwest Ohio, a local non-profit organization dedicated to serving the Northwest Ohio Parkinson community with fundraising, events, awareness, and resources. The entire Hartle family became involved with Parkinson Disease when Jeremy's father was diagnosed in 2014. Jeremy and brother Zack founded an annual golf outing, Putting for Parkinson, which has grown into one of the largest golf outings in the entire state of Ohio; raising north of $100,000 and counting.
Jeremy personal interests: Golf, all sports and sporting events, traveling to the beach, Notre Dame football, and whichever activities or sports his wife and children are involved in or passionate about.
quirky facts- Jeremy and teammates are World Championship softball players (won the 2009 USSSA World championship), Jeremy has Bowled multiple perfect 300 games in bowling, has over 10 years of experience coaching high school baseball and high school girls' basketball, wife Hollie played softball at the University of Toledo

Connor Hutchison, EA

Associate Wealth Management Advisor

Born and raised in the Northwest Ohio area, Connor originates just over the border from Temperance, Michigan, bringing with him expertise in Wealth Management & Tax Planning. In 2019, attended Heidelberg University for undergrad where he double majored in finance & management with a minor in economics. Also achieving an MBA in 2020. While in school, Connor achieved 4 varsity letters as a member of the Men's Basketball team. Using athletics to his advantage, Connor equips young professionals with the tools to optimize their wealth and come up with the correct game plan for financial freedom.

Financial accreditations include the Series 65 Securities License and an Enrolled Agent license as a tax professional. Connor owns and operates Bridgeway Financial Consulting & Tax Services where his accounting skills are put to use. Many of our clients rely on Connor because of his unique skillset to mitigate taxes as it relates to investments. IN an effort to make a difference in the community, Connor is a board member for a local non-profit, Toledo Grows. Outside of work, his passions include playing sports like golf & volleyball or spending days on a boat at his family cottage.

Mary Due

Client Relations Manager

Mary Due grew up in Toledo, attended Notre Dame Academy, and received a Bachelor’s Degree from the University of Toledo. She had a 12 year career in the health insurance field before staying home to raise her 3 children. Prior to joining the Team at CAM, she worked at a medical practice and a marketing firm. Mary enjoys using her administrative and interpersonal skills to provide our clients with an exceptional client experience. Mary and her husband, Alex, have three adult children - Emily, Preston and Lizzy. She enjoys reading, backyard bird watching, knitting and exploring the metro park trails with Alex and their two dogs, Milo and Leo.

Kathleen Martinez

Client Relations Manager

Kathleen graduated from Davis College with a degree in Interior Design and Business. She has worked in the Toledo area as a administrative assistant in the accounting and engineering fields for several companies, including Price-Waterhouse and Matrix Technologies. Recently, Kathleen transitioned with the rest of the Croak Asset Management team to their downtown Toledo location.

Kathleen grew up in Oregon, Ohio, currently lives in Waterville, Ohio and is married and has three sons. Kathleen enjoys spending her free time volunteering for community events, painting and sewing.

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